One of the most effective ways of reaching people is through storytelling. Headlines can make the heart sink but great stories stick with us. Storytelling can help people connect the dots. This is an important yet under utilised tool in the advocacy space.
The 2017 film Okja is a good example and Vodafone use storytelling sucessfully in Piggy Sue, watch
. Skillfully executed creative communications attract people and can light the spark that leads to change. We can help.